10 Principles for Good Design

Dieter Rams was always questioned himself during the design process : is my design good design? The answers he gave to these questions are summarized in his design principles.

10 Principles for Good Design

Is innovative – The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself.

Makes a product useful – A product is bought to be used. It has to satisfy not only functional, but also psychological and aesthetic criteria. Good design emphasizes the usefulness of a product whilst disregarding anything that could detract from it.

Is aesthetic – The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.

Makes a product understandable – It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.

Is unobtrusive – Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

Is honest – It does not make a product appear more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

Is long-lasting – It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.

Is thorough down to the last detail – Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

Is environmentally friendly – Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.

Is as little design as possible – Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Source: Wikipedia

We Sign Our Work

Very intensive communication started from Apple regarding their design principles. It worthwhile to go through the resources published, good reading for the weekend: https://developer.apple.com/design/tips/

In case you want to have a deeper understanding click here for a comprehensive documentation: https://developer.apple.com/design/

They published couple of videos together with the famous Designed by Apple in California video, I really like the Developers in Action video.

Source: Apple

Video about passengers kept for hours on a Ryanair plane

Incredible story about Ryanair. It is always amazing to see how companies can screw these situations….

New Car User Interface

Interesting car user interface concept and prototype developed by Matthaeus Krenn.

I think as a concept it is really good, because it helps to foster new ways of thinking regarding car dashboards. About the everyday usability of the solution I would have some doubts / questions, but thumbs up for the door opening.

Source: Car UI – Matthaeus Krenn

Valetines Days with Coca-Cola

Valentines day surprise from Coca-Cola, will they capture as Christmas :)

Epic Customer Experience Quotation

Share it, like it, tweet it!

Facts about the quotation:

It is thought that Maclaren was the original source of the quotation “Be kind, for everyone you meet is fighting a hard battle,” now widely misattributed to Plato or Philo of Alexandria. The oldest known instance of this quotation is in the 1897 Christmas edition of The British Weekly: “Be pitiful, for every man is fighting a hard battle.”

Source: Wikipedia


Hahahaha – Conference Call Experience in Real Life

A funny short video how a conference call would look like in real life.

Source: Trip & Tyler

Shop design – who enjoys shopping in IKEA ?

Interesting video about shop design from UCL. Primary focus of the video is shop design in IKEA. For me the content is more like a  poof of concept of several long existing common theories then a new finding.

Smile, Smile, Smile to provide WoW

WoW experience is not always about big things, sometimes a simple smile can change your whole day or how you thing about a company.  This short video is a great example for this mechanism, I suggest to all of you to watch it & play it during your CX sessions.

A cheerful parking attendant considers it his job to do more than validate parking. He wants to validate the customers themselves, delivering compliments about their appearances and the inner qualities behind them. Everyone who comes up to him with a ticket walks away validated as a worthwhile human being. Soon, the parking attendant becomes so popular that people line up for validation. He appears on news broadcasts and even ends up validating George W. Bush and Saddam Hussein. His life hits a roadblock when he goes to the DMV to get his driver’s license photo taken and is met with a beautiful photographer whom he can’t get to smile.

Source: Youtube, IMBD

Passion, Passion, Passion

Earlier I was writing that CX is driven by passion and I still feel this statement is more then valid!

Some passion related posts:

Apple yesterday launched a new commercial focusing on what passionate people are doing with their iPads, they even launched a website on the topic: http://www.apple.com/your-verse/

I think this is a very smart direction to show your product & the endless possibilities that it can offer through the eyes / dreams of passionate people  (a bit remember me on the very famous Think Different commercial).