Vogue and Jony Ive

Inspiring interview with Jony Ive from the Vogue. The article really made me think about multinational culture and about the so often observable failure in innovation.

In the clutter of contemporary culture, where hits and likes threaten to overtake content in value, the purity of an idea takes on increasing currency. “I think now more than ever it’s important to be clear, to be singular,” he says, “and to have a perspective, one you didn’t generate as the result of doing a lot of focus groups.” Developing concepts and creating prototypes leads to “fascinating conversations” with his team, says Ive. “It’s a process I’ve been practicing for decades, but I still have the same wonder.”

Source: The Vogue

Boosting interactions by making them more pleasurable!

Great advertisment idea from SMART, to promote safety.  That pedestrians also need to stop at red light! It is an other question how can we make this idea sustainable and turn it to something that can help day by day.

 

Design Kit

Good resource from IDEO about Design Thinking not just a general overview, but they provide also several practical workshop techniques.

I would also add to the Hearing session customer journey mapping and different shadowing techniques, I find these tools very helpful.

All in on all thumbs up for IDEO, I really like this approach that they share their knowledge & experience with the wider audience!

Click here to jump to the Design Kit website, here to directly go to the Tool Kit section.

designkit

Ultimate Customer Experience Video Collection

A good starting point if you need customer experience videos for inspiration or for presentation (this is an automatically generated Customer Experience Video collection by Youtube, but it is quite OK).

Click here to go to the channel.

cx-youtube

You are Awesome

Hmmm, pretty great gift, super idea. Designed by Jessica Hische, click here to order it.

awesome-angle

Source: Jessica Hische

Pure UX results to credit card loss…

I had the chance to spend some time in the Netherlands (awesome place by the way!) where I came across the following parking machine.

The sign at the bottom was so confusing, that I thought I have to put the parking ticket and the credit card the same place (there are machines like that)……rest you can imagine!

parking

Flight Booking Improvements

New type of  interface design from Virgin America, but unfortunately only for the first couple of screens than everything gets a bit dizzy again.  I think Virgin really get the flow for the first three questions (where, when, …etc.), but the rest is not so well elaborated.

Check it out it is still in beta phase:  https://beta.virginamerica.com/ 

 

Music.Beats.CustomerExperience

Interesting discussion on the  <re/code> conference with Jimmy Iovine (ex Beats) and Eddy Cue (Apple).

Iovine speaks about how the experience chain of listening music became disrupted in the last couple of years, how at Beast they try to bring back the right way of listening, the right “sequence” of listening music.

I think Iovine is targeting the topic from the right point, he puts the customer in the centre  of the development process,  you can see that he feels the customer. Looking fwd. what comes out from the joint work with Apple.

Watch the video to make you own opinion:

Something amazing from Google….

Watch this video, I love that Google puts a lot of money in R&D and they really drive innovation, regardless it brings money immediately or not ( ex.: Google Glass, Internet Balloons, …etc.)

Customer Journey Mapping the Stanford Style

Nice video describing the journey mapping tool as part of your design process – via D.School Stanford.

Journey Map from Stanford d.school on Vimeo.