Inspiring interview with Jony Ive from the Vogue. The article really made me think about multinational culture and about the so often observable failure in innovation.
In the clutter of contemporary culture, where hits and likes threaten to overtake content in value, the purity of an idea takes on increasing currency. “I think now more than ever it’s important to be clear, to be singular,” he says, “and to have a perspective, one you didn’t generate as the result of doing a lot of focus groups.” Developing concepts and creating prototypes leads to “fascinating conversations” with his team, says Ive. “It’s a process I’ve been practicing for decades, but I still have the same wonder.”
Great advertisment idea from SMART, to promote safety. That pedestrians also need to stop at red light! It is an other question how can we make this idea sustainable and turn it to something that can help day by day.
A good starting point if you need customer experience videos for inspiration or for presentation (this is an automatically generated Customer Experience Video collection by Youtube, but it is quite OK).
New type of interface design from Virgin America, but unfortunately only for the first couple of screens than everything gets a bit dizzy again. I think Virgin really get the flow for the first three questions (where, when, …etc.), but the rest is not so well elaborated.
Interesting discussion on the <re/code> conference with Jimmy Iovine (ex Beats) and Eddy Cue (Apple).
Iovine speaks about how the experience chain of listening music became disrupted in the last couple of years, how at Beast they try to bring back the right way of listening, the right “sequence” of listening music.
I think Iovine is targeting the topic from the right point, he puts the customer in the centre of the development process, you can see that he feels the customer. Looking fwd. what comes out from the joint work with Apple.