Quite interesting insight from the CEO of Mercedes US, about how low is the actual experience of the Mercedes emplyees with the product that they are selling.
Great design & user experience from Lars Beller’s , the candle holder puts out the flame automatically when the candle burns down to a certain point.
Great idea from London, how to decrease littering with a simple idea. Not just decreasing littering, but also doing it in a fun way, that the users are entertained while they are doing the activity.
To see all the different voting and to keep your self updated with the different activities check the hastag: #NeatStreet
Maybe this is out for a long time, but I came across this multimedia version of the Resonate book just recently. This is a great overview on the different presentation techniques and story telling concepts. With the multimedia edition you have access to several videos also.
If you plan to run any kind of CX program in any multinational company, believe me you need great story telling skills, to engage the audience, to stimulate change!
Click on the book cover below to open the book.
This a great story about Google secret interviewing process. Google is getting more and more like a big multinational company, but an idea like this always keeps alive the faith that they are still a bit different + they still keep up to their orignal personality: Ten things we know to be true
So let see this totally crazy, but super engaging story – click here for the full article.
One morning, while working on a project, I Googled “python lambda function list comprehension.” The familiar blue links appeared, and I started to look for the most relevant one.
But then something unusual happened.
The search results split and folded back to reveal a box that said “You’re speaking our language. Up for a challenge?”
I stared at the screen. What? After a moment, I decided yes, I was most definitely up for a challenge.
Source: The Hustle
Nice presentation from Andreesen Horowitz team about how mobile is changing everything. YES THEY ARE RIGHT
We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history (no, really!)? One word: mobile.
And the presentation:
Interesting article from HBR, investigating the possibilities in co-creation through a couple of real life examples: Apple, Lending Club, AriBnB.
Today, however, by exploiting new digital technologies, firms like Apple, Lending Club, and AirBnB have made customer co-creation of value central to their business models and in doing so now rank among the world’s most innovative and valuable firms. Our research indicates that companies that make their customers partners, and share the value created, lead the pack on revenue growth, profit margins, capital efficiency, and enterprise value. We call these companies Network Orchestrators. By leveraging customer networks and their tangible (e.g. homes and cars) and intangible (e.g. expertise and relationships) assets, firms can gain these advantages of the Network Orchestration business model.
Besides the real life experience one of the good ways to learn about customer experience is to read as much as possible (this is not valid only for CX:)).
I often receive the question which books I suggest to read, to make my life easier I made this bookshelf so I only have to send one link.
Take some time and visit the site and read some of the great books!
Interesting test was made by BOLT, they investigated what is the real total “manufacturing” cost of a Beats headphone and how this compares to the market price.
So the difference is 182,11 dollars, which is quite a big difference compared to the market price: 1178%
I think Beats did a great job and this example clearly shows that they were able to differentiate on the market! I am only speaking about differentiation when consumers are willing to pay more money for the same think. I am so -so super tired with all this bullshit differentiation you can see on the market, when the CEO of an absolute boring company speaks how successfully they will differentiate on the market!
The measure is clear for everyone, my differentiation formula: differentiation = willing to pay more!
I estimate that the COGS without labor or shipping is $16.89 – yet Beats is able to successfully retail these headphones for $199+. This is the power of brand; Dr. Dre and Jimmy Iovine have leveraged their personal backgrounds and a sleek design to launch a remarkable brand that’s become fundamental to music pop culture.