Cigna´s customer leader is named as the 2011 1to1 customer champion.
Cigna’s Customer Experience team has earned national and international recognition for spearheading initiatives to make each interaction simple, easy and helpful for its 66 million customers. These initiatives include the complete revamping of key communications materials – including its customer Explanation of Benefits; launching a “Let’s Be Clear” communications campaign; and instituting the first and only 7/24/365 customer call centers in the health service industry for all Cigna’s medical, dental and pharmacy health plans.
This news pointed my attention to the work they do at Cigna. Two interesting material I found on their website in the Let´s be clear section (this is also the name of their CX program).
Making Employee Communications Simple
Tips for employers or benefits professionals to create communications that will help employees understand and get full value from their health plan.
From Cigna’s Customer Experience Team
How to maximize the impacts of benefits-related messages: a white paper on guiding principles for clear communication.