Interesting idea from Google to provide information in a transparent way about the quality of the online shops. This way it helps the communication of their excellence + the shops can leverage on the well sounding brand. Let us see how far this idea goes, how will the shops make a use of it and how much this will define the decision making of the customers.
Today we’re announcing the launch of Google Trusted Stores, a new pilot program that helps shoppers identify online merchants that offer a great shopping experience.
The Google Trusted Store badge is awarded to e-commerce sites that demonstrate a track record of on-time shipping and excellent customer service. When visiting a qualifying store, shoppers can hover over the Google Trusted Store badge and see metrics on the store’s shipping and customer service performance.