Interesting article how healthcare firms are using storytelling to improve / change patient experience.
…A satisfying ending leaves audiences with a sense of resolution. Successful health experiences do the same. St. Jude Medical introduced an app that helps patients monitor and control their heart pressure by taking two measurements a day. The app rewards compliance, healthy heart-pressure trending, and participation in educational activities such as quizzes, with virtual points that may be cashed in for real-world rewards like Amazon credits.