Nothing to surprise (the trend continuous) every month a big car industry player announce a Customer Experience leader.
Audi of America today announced the appointment of Jeri Ward to director of Customer Experience, a new role within the U.S. organization that focuses on strategy and programs for improving customer experience and loyalty across the company. She assumes the position immediately.
- Ward to lead a newly-created Customer Experience Team within Audi of America
- Ward’s new role will ensure Audi owners, shoppers and fans receive a differentiated customer experience companywide
Image source: Audi USA News