A fresh article from Insurance and Technology about building great customer experience – to be honest that’s sounds really difficult. I could imagine how many borders should be destroyed in a conservative industry like insurance, to start even talking about things that really matter for the customer.
1) Not Speaking Customers’ Language
Insurance is a necessarily complicated product. The underwriting decisions about what to cover, to what threshold and for whom have been developed and refined over decades. But insurers often have failed to develop “plain English” …
2) Not Meeting Consumers’ Standards For Transparency
3) Not Proactive in Finding Ways to Speed the Application Process
4) Not Focusing on Service As Much as on Sales
Source: Insurance and Technology