Conference report from Consumer Engagement Technology World event (2011. Nov.), about Coca – Cola Self-Service equipment ideas, directions.
The Coca-Cola Interactive Vendor has four separate sections on the 46-inch interactive Samsung screen. First is a dynamic media section – designed to be a media asset for brand and location-related communications. Second is the vending section – where consumers can access product information and ultimately make a purchase. Third is the APP section – with portals to find information or link to more details about promotional deals and special offers. Fourth and finally is the static section where there is a fixed message about the brand(s) and/or the location.
Source: Vending Marketwatch