Head of British Technology retailers become the new boss of Apple retail business.
Immediate reaction to the news was intriguing, because it was split down the middle. On one side were those who read Browett’s credentials and the PR puffs. To them, it looks as if Apple has just hired a man who has succeeded at most things he’s tried, and spent the last five years steering a large retail business with more than 1,200 stores through a difficult period for the economy.
On the other hand, for those who know Dixons as it exists in the real world, the reaction was somewhat different: the most common refrain I saw was “Has Tim Cook ever been in a Dixons store?”.
Note: Not a long time ago there was an interesting interview about Apple retail store experience in the Harvard Business Review with Ron Johnson the former SVP of Apple (now days working for JC Penny).