Interesting research about trust, covering several aspects of the topic. I specially suggest to go through the Global Results Presentation deck.
The 2012 Edelman Trust Barometer marks the 12th year that Edelman has conducted its annual trust survey.
The 2012 Edelman Trust Barometer survey was produced by research firm StrategyOne and consisted of 20-minute online interviews conducted from October 10 – November 30, 2011. The online survey sampled 25,000 general population respondents with an oversample of 5,600 informed publics in two age groups (25-34 and 35-64) across 25 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business ⁄ news media at least several times a week; follow public policy issues in the news at least several times a week.
To see a video of Steve Lombardo, CEO of Edelman’s independent research firm StrategyOne, discussing the survey’s design, click here.
Source: Edelman Trust Barometer