More and more companies are using the love & care atmosphere around Valentine day to launch, advertise their CEM solutions, intitiatives.
Nokia Siemens Network use this day also to announce / promote their Customer Experience Management on Demand solution for operators.
Mobile operators: this Valentine’s show your customers you care
A new way of handling the world’s six billion mobile users has been launched today. Nokia Siemens Networks’ Customer Experience Management (CEM) on Demand portal puts an understanding of the individual needs of every single customer at its heart, aiming to put some love back into a relationship which can be frustrating and often close to breaking.
“Understanding, listening and reacting positively lie at the heart of strong relationships,” said Amiram Mel, head of Customer Experience Management at Nokia Siemens Networks. “This Valentine’s day, we want to put a little love back into how people feel about their mobile operator.”
CEM on Demand provides a new portal as a single entry point to dashboard views of mobile operators’ key performance indicators (KPIs) and recommends actions they can take to improve their customers’ experience. CEM on Demand makes it easier to access and share this information across the entire operator organization while in the office, or on the go via smart devices such as laptops and iPads.
“Effective customer experience management requires a holistic, cross-organization approach and an ability to isolate the key insights that really make a difference to the customer experience out of the huge volumes of event data an operator generates,” said Caroline Chappell, senior analyst, Heavy Reading. “Nokia Siemens Networks’ CEM on Demand addresses these requirements, by providing a centralized CEM function that can be used by multiple stakeholders across the operator organization, and by building in CEM intelligence based on its global experience of tried and tested best practices and KPIs.”
“We are making it much easier for operators to manage the customer experience,” said Mel. “CEM on Demand allows operators to see and hear the needs of their customers more clearly than ever before.”
Source: Nokia Siemens Network