PWC has published a 10 minutes paper about the importance and impact of rising customer expectation on business, how we can deal with this with an effective customer experience strategy / focus.
Today’s empowered customers expect distinctive, high-touch experiences that keep pace with their wants and needs. Exceptional customer experience is one of the key drivers of organic business growth, and organizations can gain a clear advantage if they learn to transform customer data into insights and meaningful interactions…
…Customer expectations are rising fast, changing the way firms do business. This 10Minutes explores what companies should consider doing to keep up.
For the 10 minutes paper click here.