Great concept and good execution by RackSpace hosting. Two things I really like in the business concept of RackSpace:
- they really nicely put the customer in the center of their story and they brand the experience they provide – FANATICAL SUPPORT
- they show their real colleagues, the happy Rackers! With this building the image of a transparent and trustworthy partner.
I love to see companies that really knows how to build up a branded experience and how to communicate and leverage on it.
Business success definitely follows this great concept and business operation, just some examples:Source of pictures and materials: RackSpace.com