Interesting blog post from Zendesk, about the simple & secret formula to provide a great customer satisfaction.
Satisfied customers spend more and stick around longer than dissatisfied ones, but let’s face it: products aren’t perfect. That’s why support is an integral part of your product experience–they smooth out the glitches and keep users happy. The best organizations–Zappos, Southwest and so forth–build it into their ethos, but many other companies that haven’t inspired books on customer service also do it well.
Here at Zendesk, we believe there’s a simple formula to delivering customer satisfaction (yeah, we call it a secret formula, but sometimes a special sauce is just ketchup & mayonnaise). You can read more about the metrics driving customer satisfaction in our Zendesk Benchmark white paper.
Soruce: Zendesk Blog