No doubt, there is a room to improve in everything.
Potato chip packaging often takes the form of a hard cylinder, which protects the chips from damage. This type of packaging makes it difficult for people to share the chips, however. Only one person can use the tube at a time, and the remaining chips slide deep into the cylinder. Bloom Chips is a wrinkled cylinder that ‘blooms’ into a bowl when opened, making it easier to share the chips. Stretching the folded tube apart with two hands converts it to a bowl.
Source: Red Dot