In the future under the category of Everyday Science you will find certain articles & pieces of news about researches & results, that are closely related to customer experience from the area of psychology, chemistry and physics.
I hope all of you will enjoy this new series and through these researches / articles we can understand better customer behavior to provide better experience.
The first very interesting article is from Fast Company about Mirror Neurons and their Role in Marketing.
Researchers have discovered that your experiences act as a kind of source code for your brain. In the same way that computer code dictates what you see on a web page, different physical experiences write different ideas in your unconscious.
But I didn’t go far enough. I should have told you that your brain uses physical experiences to make sense of the world–whether you are actually having the experience or not. Researchers call this magical power “simulation,” and it is the key to making the experiential code available to everyone in marketing, even if the work you do isn’t physical.
Source: Fast Company