Mega Retailer Tesco Customer Experience Plans

Tesco has big plans to improve the customer experience in their UK shops.

They announced a £1bn commitment this year to improve the shopping trip for customers  including c.£0.4bn of capital investment.

Six Key elements of Tesco customer experience improvement:

1. Service & Staff – more staff for existing stores, initially in fresh food departments

2. Stores & Formats – faster store Refresh programme; introducing warmer look and feel

3. Price & Value – better prices and promotions, more personalised offers

4. Range & Quality – better ranges, starting with re-launching the Tesco brands

5. Brand & Marketing – better, clearer, more relevant communication with customers

6. Clicks & Bricks – Click & Collect roll out, transforming range and online presence

Source: Tesco Plc.

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