Short bio and main messages from Glen Manchester, Founder and CEO of Thunderhead.com on Forbes magazine.
Customers are now in control and in today’s social media world where everyone has a voice, marketing is shifting more to customer experience rather than just pushing out marketing communications. While Glen sees some brands like American Express and their social media expertise and Burberry’s creative and innovative digital experiences as examples of companies who get this new paradigm, no one yet is truly harmonizing all of their technologies.
Source: Forbes
