An interesting article about Online Purchase customer journey via Google. By the nature of Google business the tool is examining only the online channels, not giving a complex picture this way as physical shops, friends opinion, call center, …etc is missing.
These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer journey to improve your marketing programs.