There is a huge hype around customer journey mapping nowadays. I often receive the question how to start it, what to do.
Every journey map can have several dimensions, but what is the level that can be understood easily by the audience participating in journey mapping?
I personally think, that this is a very important point, there is a learning curve in every organization. You need to start simple and later introduce additional dimensions.
In case you are not introducing the right subset of dimensions – that is easy to understand by the participants – you get lost during the workshop session and the worst: this might harm the introduction of the complete customer journey mapping solution.