WoW experience is not always about big things, sometimes a simple smile can change your whole day or how you thing about a company. This short video is a great example for this mechanism, I suggest to all of you to watch it & play it during your CX sessions.
A cheerful parking attendant considers it his job to do more than validate parking. He wants to validate the customers themselves, delivering compliments about their appearances and the inner qualities behind them. Everyone who comes up to him with a ticket walks away validated as a worthwhile human being. Soon, the parking attendant becomes so popular that people line up for validation. He appears on news broadcasts and even ends up validating George W. Bush and Saddam Hussein. His life hits a roadblock when he goes to the DMV to get his driver’s license photo taken and is met with a beautiful photographer whom he can’t get to smile.