I do not really know what is the background behind this, how this happened, but to make the long story short, I still find it amazing that Google first page result about Customer Journey Mapping is pointing to a UK Government site.
What is even better, that the guide you find there is a really great, slim, minimalistic customer journey approach.
While in large multinational, profit oriented organizations it is a big-big effort to introduce the method and get people engaged with it, in contrast you just simple find on a government site such a cool, practical description and template.
Thumbs up for the Government Communication Service!
Source: Government Communication Service
Other articles about Customer Journey Mapping on Significantfeelings.com: