An interesting webinar (looks free, but not sure about this) from KMPG about what is the current situation / level of customer experience in the Telecommunication market -special focus on the UK market.
The webinar will take place Thursday 5th November 12.00pm, if you like it you can check the registration page by clicking here!
PMG Nunwood’s Customer Experience Excellence Centre recently surveyed the UK market, drawing on over 10,000 consumer interviews to evaluate 272 brands. The research revealed the telecoms industry faces something of a customer crisis, with slight, but near universal declines in the UK CEE analysis, from an already weak position.
The increasing sophistication of the product, coupled with forthcoming M&A activity, will spell either opportunities for new customer success or deeper challenges for an uncertain sector. The UK CEE revealed:
- Telecoms is now ranked 9th of all industries included in the 2015 UK CEE, ahead of only utilities and the public sector
- Most major telecoms brands are in decline
- Customer experience investments in telecoms are not creating consistent value
Join us for this exclusive webinar to learn more about the telecoms industry’s performance and find out where telecoms brands should be investing to improve their customer experience.
Source: KPMG Nunwood