Super overview deck about customer journey mapping from the founders of Samply.
Really great to see how the topic of customer journey mapping is getting more and more popular and widespread, the below material also nicely reflects this development.
Earlier CJM was just a simple tool mostly used by designers to map the interaction of the customers with a products / service. Today we have several different versions, we are doing employee journeys, stakeholder journey, we add different internal process related dimensions, impossible to count how many different ways journeys are used nowadays. We are leaving a customer journey revolution 🙂
Anyway check the slideshare deck below from Marc Stickdorn, really nice summary on Customer Journey Mapping.
Some previous articles on the Customer Journey mapping topic:
- Simple Customer Journey
- Customer Journey Mapping and the Government
- Customer Journey Mapping the Stanford Style
- Insights from Google about Online Purchase Customer Journey
- Customer Journey Mapping Tool