Interesting and extensive study from UCL about: Why we post? UCL conducted a global anthropological research on the uses and consequences of social media. They summarised their findings in 15 discovery, all of them is very richly documented with videos and photos. Just two quick example:
- Discovery 4: Equality online doesn’t mean equality offline. Even though social media brings major benefits to previously excluded populations, such as ease of communication, this may not have any overall impact on exclusion, social differences, or oppression offline. Click here to check this specific discovery.
- Discovery 7: We used to just talk, now we talk photos.Social media has shifted human communication towards the visual at the expense of text and voice. Now a photo can become the core of our conversation. Click here to check this specifc discovery.
Check below the summary video about the project and visit the website of UCL Why we post to deep dive in to this interesting anthropological journey.