Follow Significant Feelings
Author Archives: GTL
Passion drives customer experience
The video is not directly a customer experience video, but I’m a true fan of videos where you can experience the life of a passionate man / women. This is what drives customer experience, obsession to customers can happen only … Continue reading
More choices do not equal to higher satisfaction
When ever I am doing customer journey mapping, usually there is someone who comes up with the improvement idea of giving more freedom to the end user. There is a certain miss belief in the minds of the people that more … Continue reading
The Fun Theory
Somehow I came across again these quite old, but awesome videos. It is fun to review them anytime. Source: The Fun Theory Tweet
Film about Future of User Experience
Film about the future of Interaction Design and User Experience from some of the industry’s thought leaders. Connecting (Full Film) from Bassett & Partners on Vimeo. Tweet
Internet Explorer Customer Experience Improvments
Microsoft did a really great job with this video to prove their improvements in a playful manner, without forgetting or denying their dark past. Source: Youtube Tweet
Real Time Experience Tracking
I really like the idea of RET (Real Time Experience Tracking) it gives an answer to the problem that we are facing lot of time during managing / designing customer experience: How to track the Customer’s Journey to Purchase! An … Continue reading
Sales Force featuring Virgin America
I would call it a tech show case, but as it is a real case study (finally) I think it is a very cool & interesting demonstration. Tweet
Brand promises
Great list of the most trusted brands & their promises from the Entrepreneur magazine (not a fresh stuff, but I just read it so maybe it is new for others also.) “When we looked at brands [at P&G] that had a very, very … Continue reading
Annoying shopping process design, is not a CX booster
Great video from Google Analytics, shows how annoying could be in some cases online shopping, how this results in lost transactions. Source: Google Analytics Tweet
Defensive Design Improves Customer Experience
A nice customer experience story that happened with Jason Fried (the writer of Defensive Design book) during ordering some stuffs from Nuts.com. During checkout, they offered upgraded heat-resistant packaging to help prevent melting due to the hot weather. That was a … Continue reading
